Lamborghini opens 4th showroom in Busan
BUSAN — Lamborghini has opened its fourth major showroom in Korea’s second-largest city to expand sales and repair services for customers with strong purchasing power across the nation’s southern region, the Italian luxury carmaker said Monday. The Lamborghini Busan showroom comes with geographical advantages, as it can cover growing luxury demand from not only in Busan, but also nearby major southern cities, such as Ulsan and others in South Gyeongsang Province, according to the carmaker. Before opening its Busan location, Lamborghini, which entered the Korean market in 2015, launched three other showrooms — two in Seoul and one in Seongnam, Gyeonggi Province. The three-story Busan showroom was built on 2,710 square meters near Busan’s affluent Haeundae Beach area. It offers what it calls the “3S” services — sales, after-sales services and spare parts changes. Federico Foschini, chief marketing and sales officer at Lamborghini, expressed hopes for its new showroom to help drive its nationwide growth, particularly in the south. “We started around 2015, and in less than a
Sep 2, 2025By Lee Min-hyung