Nongshim’s Shin Ramyun rides on ‘KPop Demon Hunters’ fame
Nongshim is attempting to ride the trend of Netflix’s smash-hit animation “KPop Demon Hunters” for its flagship instant noodle product Shin Ramyun to expand worldwide, especially with its competitor Samyang's Buldak instant noodles gaining ground globally. On Aug. 20, the leading instant noodle maker rolled out special packaging for its products, including its shrimp crackers and classic Shin brand instant noodles, to feature characters from “KPop Demon Hunters” for local and international distribution. The animated film about a K-pop girl group battling against supernatural danger has garnered massive success, becoming the most-watched title ever on the platform. With the animation's global fame, songs, food and fashion featured in the film have also been put in the international spotlight, including the instant noodles eaten by the main characters, which resembled Nongshim's classic Shin brand. The collaboration quickly generated buzz, as the company’s stock rose by 6.3 percent on the day of the announcement. Its stock closed at 426,500 won ($306) on Wednesday, an increase
Sep 5, 2025By Lee Gyu-lee