IAA 2025 Genesis displays high-performance luxury lineups for German auto fair
MUNICH — Genesis has displayed two high-performance luxury lineups — the GV60 Magma Concept and the GMR-001 Hypercar — at its flagship showroom here, with a view to raise awareness of the brand’s dynamic identity among European customers. The iconic showroom is located at the very center of the German city and has served as a major venue for delivering the carmaker’s brand value to customers since its opening in 2021. For this year’s IAA Mobility auto fair, Genesis brought two distinctive orange vehicles to the first floor of the studio, showcasing its strong commitment to diversifying its footing in not just Germany, but other key European markets. The two-story showroom covers 635 square meters, with Genesis’ commercial electric vehicle (EV) lineups displayed on the second floor of the studio, enabling customers to experience the carmaker’s GV60 all-electric SUV, Electrified GV70 and Electrified GV80 SUVs. Genesis made its brand debut in Germany, the United Kingdom and Switzerland in 2021, and has plans to enter four other major European markets — France, Spain, Italy
Sep 14, 2025By Lee Min-hyung