APEC draws noodle, chicken sponsorships from K-food firms
The upcoming Asia-Pacific Economic Cooperation (APEC) event in Gyeongju, North Gyeongsang Province, is expected to be a showcase for major Korean food products that have drawn the attention of global consumers. The government last month started gathering local firms interested in sponsoring the event, which will draw leaders from 21 economies across the Asia-Pacific. Following three rounds of applications, the government selected companies specializing in various foods that promote Korea’s culinary culture. The companies seek to introduce their food products to some 20,000 participants, including 6,000 government representatives, expected at the event, which will last from late October to early November. Nongshim, which has seen a major windfall from Netflix’s worldwide hit “KPop Demon Hunters,” is one of the sponsors. Foods depicted in the animation went viral after fans recognized them as dupes of the company's most popular items, fueling global attention. The company, which specializes in instant noodles and snacks, then formed a partnership with Netflix to release products w
Oct 10, 2025By Ko Dong-hwan