InterviewGlobal fashion brands get more purposeful, look beyond trends
Global fashion brands have become more purposeful in introducing new trends, focusing not only on aesthetics but also on functionality and sustainability, according to the chief of Hansae New York Design Center. Paul Passavant, who heads the research and development arm of the Korean fashion original design manufacturer (ODM) Hansae, works close to the headquarters of major global brands in New York including Ralph Lauren, Marc Jacobs, Coach and Calvin Klein, in a cluster of roughly 900 fashion firms. Based on Midtown Manhattan’s 7th Avenue, he frequently meets representatives from neighboring companies, and his location at the epicenter of the global fashion industry allows him to observe how influential brands are shifting and what trends capture their interest in real time. He said that brands today differ from the past, when they "leaned more toward rapid trend turnover." Now they focus on purposeful design, balancing style, function, sustainability and emotional resonance. He added that brands increasingly emphasize authentic storytelling and seasonal narratives, while innovatin
Nov 20, 2025By Ko Dong-hwan