Tesla’s aggressive pricing secures its dominance in Korea’s EV market
Tesla Korea’s aggressive pricing strategy makes its models stand out, with few electric vehicle (EV) rivals matching the U.S. brand’s strong commercial value, according to market watchers. The iconic EV brand demonstrated its market strength in Korea last year. According to data from market tracker CarIsYou, Tesla Korea sold 59,949 EVs in 2025, up 101.5 percent from the previous year, driven by the strong popularity of its price-competitive Model Y SUV. The vehicle was Korea’s top-selling imported model last year, with sales of 50,405 units, up 169.3 percent from a year earlier. Its exceptional growth surprised the market, surpassing sales of Mercedes-Benz Korea’s flagship E-Class sedan, long the country’s best-selling imported car. Tesla is looking to solidify its position in Korea by rolling out a series of aggressive discount campaigns for its most price-competitive models, the Model Y and Model 3. The carmaker’s latest discount on its Model 3 electric sedan brings its price below 40 million won ($27,100) after subsidies. Late last month, the company also implemented a pri
Jan 20, 2026By Lee Min-hyung