Olive Better offers more approachable, fun take on ‘wellness’
“Wellness” is one of those buzzwords that often leaves people slightly puzzled — widely used but loosely defined. Olive Better appears to address that uncertainty directly. The new wellness-focused retail concept, located in Seoul’s bustling Gwanghwamun area, is drawing visitors in and showing them that what the fancy term promises can, in fact, be simple — and even fun — to follow. Olive Better is a spin-off venture by CJ Olive Young, Korea’s largest beauty and health products retailer, which has grown into a popular stop for tourists seeking K-beauty. With this new concept, the CJ Group subsidiary has deliberately dialed down its emphasis on beauty. In its place is a focus on how to invite wellness into everyday life at home. The two-story shop, located next to Gwanghwamun Square, is surrounded by office buildings. On weekdays, the streets are packed with office workers; on weekends, tourists and leisure seekers flood the area. Olive Better chose this location — busy throughout the entire week — to promote wellness living to a broad spectrum of consumers. Inside the c
Feb 7, 2026By Ko Dong-hwan