INTERVIEW Fintech CEO enhances tourists' financial experience in Korea with WOWPASS
Korea can be a fun destination for travelers. In 2024, its food, nightlife, attractions and K-pop culture attracted about 16.3 million travelers. Their financial experience, though? Well, not so fun. While Koreans routinely use mobile payments and a variety of credit or debit cards, the country's payment system isn't as accommodating to foreign travelers. Without a Korean phone number and credit card, it’s difficult for visitors to use essential services like delivery and taxi apps. "Foreign travelers hope to experience the authentic Korean lifestyle as they've seen in K-dramas. However, their experiences can be filled with inconveniences," Lee Jang-back, CEO of Orange Square, said in a recent interview with The Korea Times. "Everything is so convenient and comfortable here that Koreans often don’t realize the barriers." To enhance foreign travelers’ financial experience, Lee launched a service called WOWPASS in 2022. At 274 machines nationwide, foreign travelers can scan their passports to receive physical cards that work at most Korean stores, including public transportation. Tra
Apr 10, 2025By Lee Yeon-woo