Disappointing 'Arthdal Chronicles' pulls down Studio Dragon share prices
By Jhoo Dong-chanThe share price of Studio Dragon nosedived nearly 10 percent Monday, the day after cable channel tvN's TV series “Arthdal Chronicles” premiered over the weekend.A total of 54 billion won ($45.7 million) was invested in the production of the show, and Studio Dragon is its production company.Despite its star-studded cast, including movie stars Jang Dong-dung and Song Joon-ki, and much anticipated cutting-edge computer-generated imagery, “Arthdal Chronicles” failed to meet not only viewers' but also investors' expectations.According to the Korea Exchange, the share price of Studio Dragon closed at 66,900 won on the Monday, down 9.35 percent from the previous session. It was the firm's lowest figure over the year. The share price of CJ ENM, its parent company, also dipped 2.4 percent on the day.“It has been one of the most anticipated TV shows of the year with its star-studded cast and huge production budget,” said Meritz Securities researcher Lee Hyo-jin said. “However, these do not guarantee higher viewer ratings. We need
Jun 4, 2019By Jhoo Dong-chan