IBK, Woori expect hefty returns from investment into 'Parasite'
A movie poster of ParasiteBy Lee Kyung-min Woori Bank and the Industrial Bank of Korea (IBK) are expecting hefty returns from their investment in the Korean film “Parasite,” this year's Palme d'Or winner at the Cannes Film Festival. Their non-traditional investment method in local movie productions is emerging as a great way for banks to generate profit amid growing pressure to reduce their heavy dependence on net interest margins (NIM).Woori and the state-run IBK made an indirect investment of 300 million won ($254,000) and 120 million won, respectively, in the movie, through investment vehicles. Given the break-even point is estimated at 4 million viewers, the two lenders are set to enjoy high returns given the film has drawn over 10 million viewers as of July 21. The IBK is well known for having the Midas touch in the film industry, as it has enjoyed a series of successes with its investments in domestic films. Its successful investment portfolio includes “Extreme Job” a mega-hit that attracted over 13 million people to theaters, a resounding success given
Jul 18, 2019By Lee Kyung-min