Toss to expand pay-by-face to 1 mil. stores nationwide by 2026
Toss is ramping up its push into the offline payments market, aiming to deploy its pay-by-face service in over 1 million stores by next year, the fintech company said Tuesday. The service, called "Face Pay" by Toss, enables users to make payments at stores simply by looking at a terminal, after registering their facial information and payment method in advance through the Toss app. Launched as a pilot in March, the service expanded to 20,000 affiliated stores in Seoul within just two months. As of August, the service had over 400,000 registered users, with a monthly reuse rate of around 60 percent. The company is aiming to expand nationwide, targeting 300,000 affiliated stores by the end of this year and 1 million by 2026. Its partnerships span convenience stores, cafes, restaurants, movie theaters, fashion, beauty and electronics retailers. "Toss' goal goes beyond simply increasing the number of participating stores. It aims to embed Face Pay into everyday life across all corners of the country," said Toss Pay Leader Oh Kyu-in at a press conference Tuesday. "The mission is simple: to be
Sep 2, 2025By Lee Yeon-woo