Toss emerges as marketing platform for financial firms
By Kim Bo-eunToss, which began as a money transfer app, has developed into an in-demand marketing platform for financial firms' products.The application, which now offers comprehensive services including sales of credit cards, insurance and savings products, is proving to be an effective tool for companies to promote their offerings.Toss' latest promotion with Hyundai Card became one of the most searched keywords on a major portal site last week.The promotion states that a customer who signs up for a certain card and spends 80,000 won with it will get the same amount back in cash.While this appears to be a cost burden, the model works for card issuers, as selling their products on mobile applications without agents saves costs. The card issuers and Toss collectively bear marketing costs.This is a better strategy than the excessive expenditures card firms have undertaken to increase customers in tough market circumstances. Besides, the government has also limited the amount of money that card issuers can spend on marketing.Financial firms are eager to collaborate with Toss, as the maj
Sep 17, 2019By Kim Bo-eun