Why did Shinhan paint new platform black, not blue?
Home pages of Inno Talk, left, and Shinhan Future's Lab / Captured from each websiteLeading financial group dilutes brand identity to attract innovatorsBy Park Jae-hyukThe most eye-catching design feature of Shinhan Financial Group's Inno Talk platform may be its black color, which seems unrelated to the banking group that uses blue as its brand identity.The website design of the group's new platform, which was established to support innovative companies, is in stark contrast to the blue-colored website for Shinhan Future's Lab, the group's startup nurturing program.Shinhan Financial Group's Future Strategy Research Institute head Sunny Yi, who has led establishment of the new platform over the past nine months, told The Korea Times, Monday, he intentionally dropped Shinhan's logo and blue color from Inno Talk. “I intentionally removed the color of Shinhan, because I was sure customers would avoid using the platform if it reminded them of the bank,” he said. “I ordered complete changes in colors and designs, to satisfy our customers' needs.”The former Bain &am
Oct 1, 2019By Park Jae-hyuk