KB Kookmin Card cashes in on Pengsoo fever
KB Kookmin Card's new debit cards designed with Pengsoo / Courtesy of KB Kookmin CardBy Park Jae-hyukKB Kookmin Card came up with a new debit card design featuring Pengsoo, as an apparent attempt to retake its status as the issuer of the most popular debit card, taking advantage of the popularity of the genderless giant penguin character among young Korean adults.According to the card firm, Monday, the new debit card features the character's signature greeting pose, “Peng-ha,” meaning “Pengsoo says, 'hi,'” and emoticons of Pengsoo, often abbreviated to “Peng-moticon.”Customers can choose between “Peng-ha” and the “Peng-moticon” themes for their card.KB Kookmin Card said the debit card is available until Feb. 16 next year.“For young customers to display their personalities, we decided to design our debit card with Pengsoo, which is called the President of salaried workers, because of its unconditional popularity with those in their 20s and 30s,” a KB Kookmin Card official said.“We hope the card becomes the m
Feb 17, 2020By Park Jae-hyuk