Kookmin Bank's mobile phone biz at risk?
KB Financial Group Chairman Yoon Jong-kyoo, third from right, applauds with KB Kookmin Bank CEO Hur Yin, second from left, and other officials at the bank's launch of Liiv M, a budget phone service at the Banyan Tree Club & Spa, Oct. 28, 2019. First from left is LG Uplus CEO Ha Hyun-hwoi and third from left is Financial Services Commission Vice Chairman Sohn Byung-doo. Courtesy of KB Kookmin BankKB's case illustrates possible conflict over new initiativesBy Kim Bo-eunKB Kookmin Bank's new line of business offering mobile phone plans in partnership with telecommunications firm LG Uplus continues to face setbacks due to hardline opposition from the lender's union.Last November, the bank launched its budget phone service Liiv M, which provides users with low-cost phone plans and convenient mobile banking services.Kookmin Bank has sought to break the prejudice against budget phones, which are commonly associated with low-quality services. Based on its partnership with LG Uplus, the lender is offering an unlimited 5G data plan that is significantly cheaper than existing plans offered
Sep 23, 2020By Kim Bo-eun