Mirae Asset stops sponsoring LPGA golfers to prioritize ESG
Kim Sei-young holds a trophy at the Tiburon Golf Club in Naples, Florida, in this December 2020 file photo, after she was named the 2020 LPGA Player of the Year. Reuters-YonhapBy Park Jae-hyukMirae Asset Financial Group has stopped its 12 years of sponsorship for Korean female golfers to concentrate more on its efforts to satisfy environmental, social and corporate governance (ESG) criteria, the company said Friday.The financial group did not renew its contract with world's second-ranked LPGA golfer Kim Sei-young, whom the group's asset management arm had been sponsoring since 2011, starting when she was an amateur. Kim said Thursday she signed a three-year contract with Mediheal, a Korean cosmetics brand that also sponsors Ryu So-yeon, Lee Da-yeon and Choi He-yong.When a rumor about the Mirae Asset's decision first spread earlier this year, it was seen as a surprise move by many, considering its founder's keen interest in golf.Mirae Asset founder Park Hyeon-joo, who is serving as the global investment strategy officer of the group's brokerage arm, Mirae Asset Daewoo, is said to have
Mar 19, 2021By Park Jae-hyuk