Banks eye military conscripts in search for new customers
Major commercial banks are courting conscripted military personnel as new customers in the middle of a demographic crisis, industry officials said Wednesday. All four banking arms of the country’s financial groups — KB, Shinhan, Hana and Woori — plus the state-run Industrial Bank of Korea (IBK) plan to join a bid in late April that selects debit card issuers for military draftees. The bid is organized by the Military Mutual Aid Association, a military-affiliated agency dedicated to improving the welfare of service members. The association has been assigning a new card issuer every eight or 10 years since 2007 when it adopted it as a new means of financial transactions over cash. Shinhan Bank, KB Kookmin Bank and IBK have served as the issuers so far. Successful new bidders will have the right to run a check card business for eight years beginning in 2026 and secure nearly 20,000 military draftees as customers yearly over the corresponding period. The association plans to pick three bidders this year. “Winning the bid this time will be more crucial than in the past, as the number of
