Cannes-winning director Park Chan-wook brings cinematic style to ad
Director Park Chan-wook / Courtesy of Kukje GalleryBy Kwak Yeon-sooCannes-winning filmmaker Park Chan-wook has directed a commercial for Hey Dealer, a mobile app for used-car buyers, starring actress Han So-hee. This non-feature film work, bearing his signature directing style, has gone viral garnering close to 230,000 views on the company's YouTube channel just two days after its release.“[It is] quite impressive. It is like a very short but engaging film, which makes me watch it again and again,” a fan commented.The cinematic short film is characterized by Park's signature cinematography and is packed with beautiful scenery. It pays homage to his critically acclaimed films, including “Oldboy” (2003) “Sympathy For Lady Vengeance” (2005), “Thirst” (2009) and “Decision to Leave.”“I became interested in the project after I heard the company would like to make a commercial inspired by my films,” he said in a video released by Hey Dealer. Han, best known for her role in Netflix's “My Name” (2021), said wo
