JUUL Labs launches e-cigarette in Korea
JUUL Labs Chief Product Officer James Monsees, center, speaks at a press conference to launch JUUL in Korea, in Seongsu-dong, Seoul, Wednesday. Left is the company's Chief Technology Officer Adam Bowen. YonhapBy Kwak Yeon-soo JUUL Labs, the best-selling e-cigarette maker in the United States, has come to Korea with the aim of bringing disruptive change in the cigarette industry, according to company officials Wednesday.After JUUL, which corners about 70 percent of the U.S. e-cigarette market, announced its debut in Korea, KT&G said it will launch a new heat-not-burn cigarette called “lil vapor” on May 27, just three days after the launch of JUUL, to stir up competition.The co-founders of JUUL Labs, Chief Technology Officer Adam Bowen and Chief Product Officer James Monsees, said their journey took off in graduate school when they worked together on a product design master's thesis at Stanford University in 2005. “I was always interested in designing for social change, and the fact we were longtime smokers made us think about the impact cigarettes have,&rdqu
