Baedal Minjok, Yogiyo hit for controversial coupon marketing
Code Kunst's Instagram post featuring coupons from Baedal Minjok / Captured from InstagramBy Kwak Yeon-sooKorea's major food delivery mobile app services ― Baedal Minjok and Yogiyo ― are facing a backlash from consumers for their “unfair” coupon marketing, according to industry officials Tuesday.Baedal Minjok, operated by Woowa Brothers, is being criticized for distributing coupons to the value of as much as 1 million won ($844) to celebrities and social media influencers while rarely offering discounts to ordinary consumers. Customers have been complaining about the company's unfair practice, saying that Baedal Minjok has been playing favorites with celebrities while neglecting its main consumers. “Baedal Minjok only saves about 0.1 percent on my purchases, whereas it gives away countless coupons to celebrities,” a Twitter user nicknamed @sinchon_baegopa posted online.Another Twitter user nicknamed @frasierjonjam commented, “The operator didn't just provide one or two coupons, but a batch of coupons. I will delete the app immediately.” The Baedal
