E-book explosion appears muted
By Kim Yoo-chul Electronic book (e-book) readers were supposed to be the next big thing in the technology industry. However, the high prices of the devices and the lack of a content ecosystem seem to be sucking the life out of the nascent market. Adding to the uncertainties over the future of e-book readers are the expected emergence of competing products, such as tablet computers inspired by the success of Apple's iPad, which reads as "iPain" for companies like Samsung Electronics, which jumped early on the e-book bandwagon that is becoming squeaky. Because of the murky outlook of the market, book publishers are in no hurry to convert their existing material into e-book content, and this is resulting in a paucity of excitement among consumers. According to industry analysts, the country's e-book market will struggle to reach 50,000 sales by the end of this year, a mark that would be significantly lower than the pre-year expectations. "To me, it's simple ― I have not and will not by an e-book device. Hardly anything on the shelves seems worthy of their 300,000 won (