Samsungs LCD biz finds support in rival Sony
By Kim Yoo-chul Amid a downturn in prices for liquid crystal display (LCD) Samsung Electronics and LG Display are diverging in the turn of fortune. A glut in their inventories, coming as the result of a mismatch in demand and supply, is hurting LCD prices. Although of the two Korean firms lead the industry, Samsung is expected to fare better in terms of the bottom line during the July-September period. The reason being, ironically, Sony. "We can say it is a 'client effect.' Samsung is more focused on the sale of high-priced televisions such as LED-backlit LCD ones, while Sony is shifting toward massive outsourcing, a move benefiting Samsung," said a top-ranking industry executive, Monday. "Thanks to Sony orders, plus shipments to Apple, Dell and Hewlett-Packard, the impact of reduced prices on Samsung's LCD business will be minimized," the executive said. As in the past, Samsung is the leader in the global flat-screen TV industry. It is aiming to be in the No. 1 position for the fifth consecutive year with a 25 percent share by selling more 3D and LED-bac