Daughter rises amid Samsung reshuffle
Competition for chairmanship begins among Samsung scions By Kim Yoo-chul The latest management reshuffle by Samsung Group has gained special attention from market investors as it not only suggests the beginning of Samsung’s third-generation era but also signals the prelude of a fierce rivalry among the group’s family scions for the group chairmanship. Market watchers say that the competition for the chairmanship of the nation’s largest conglomerate has just begun, after the eldest daughter of Samsung Electronics Chairman was promoted two notches to president-level in last week’s management reshuffle. As expected, the chairman Lee Kun-hee’s only son _ Jae-yong _ was promoted to be the president of Samsung Electronics. The 42-year-old Lee will keep his role as the chief operating officer (COO) and be tasked to search for future growth engines for the group. But what’s more interesting about the recent reshuffling was the ``exceptional promotion’’ of the senior Lee’s eldest daughter _ Boo-jin _ to president and CEO of the Hotel Shilla affiliate and the president of th