Samsung Mobile keen on brighter flat-screens
AM-OLED venture aims at record sales amid booming demand By Kim Yoo-chul CHEONAN, South Chungcheong Province ― Being on top means everything at least in component-related businesses as the biggest vendors in memory chips or flat-screens enjoy undeniable bargaining power regardless of the sector’s cyclical nature. Samsung is the biggest supplier of memory chips used in almost all electronic devices. It also leads the flat-screen market. Now, Asia’s most valuable technology company is spending big for aggressive pushes for advanced and brighter flat-screen business amid the flattening demand for conventional LCDs and explosive growth for premium devices such as smartphones. Its OLED joint venture, Samsung Mobile Display (SMD), has been showing the way. Samsung Electronics is the major shareholder in SMD, followed by Samsung SDI. OLED technology is divided into two areas ― passive-matrix (PM) OLED and active-matrix (AM) OLED. PM-OLED is still the market’s mainstream, however, it is becoming outdated due to the technological limits for wider OLED applications. SMD is