Samsung backs appliances, LG touts 3D-everything
By Kim Yoo-chul BERLIN ― Samsung and LG Electronics, Korea’s two leading consumer electronics firms, are seeking distinctive strategic approaches at the IFA, one of the world’s biggest technology exhibitions in Berlin, Germany. Samsung hopes that its advanced PCs and home appliances will steal the limelight while its cross-city rival LG plans to stick to its “3D-centric” strategy by exhibiting various 3D-embedded digital devices. Yet, the two giants share one thing in common ― they are desperate to stand out to raise their profile at a time when global financial unrest threatens to kill demand for electronic goods. “Samsung plans to use this year’s IFA as a springboard to boost awareness on home appliances and PCs, which it regards as new growth engines. By contrast, LG has keen interests to expand its 3D-featured devices and I think LG is all-in for 3D,” said an official from the show’s organizer, Wednesday. The IFA, which competes with the Las Vegas Consumer Electronics Show (CES) for the title of the world’s largest electronics trade show, kicks off this year’s even