Countdown begins: why prominent K-pop singers rush to return in November?
EXO and TWICE are making their comeback in November. Courtesy of SM Entertainment, JYP EntertainmentBy Dong Sun-hwaHardly a day passes recently without news of K-pop stars returning to stage ― EXO (Nov. 2), TWICE (Nov. 5), K.will (Nov. 6), Jennie from BLACKPINK (Nov. 12) and Wanna One (Nov. 19). Do you see anything that the dates have in common? “November.” Then a question may follow: Why have so many K-pop household names picked November for their comeback? “Most singers are reluctant to release their albums in months with big events such as national holidays, so they avoid December,” music critic and a radio script writer Kim Ban-ya told The Korea Times. December has a myriad of end-of-year awards and ceremonies, so people's attention is mostly on these occasions instead of singers' new offerings. “Therefore, for those who want to release albums this year, November is virtually the last chance to do so,” Kim added. “In fact, throughout the year, if singers exclude the months with special events, they do not have many options left.”Bal
