'Can you invite BTS to my exhibition?'
The influence of BTS is no longer confined to music. Beyond sold-out concerts and millions of devoted fans, the K-pop boy band is increasingly making its presence felt in areas people might not immediately associate with pop culture. I was reminded of this recently during a conversation with an acquaintance who runs an art gallery in Seoul and has worked extensively with Latin American artists and galleries. She told me that in recent years, she has occasionally received an unusual request from artists preparing exhibitions in Seoul: "Can you invite BTS to visit or attend my exhibition?" The question might sound amusing, but it reflects a growing awareness of the band's cultural and commercial influence in the art world. For artists and galleries, having a global superstar such as a BTS member visit an exhibition could mean more than a celebrity appearance. It could attract new audiences, boost attendance and potentially draw the attention of collectors who might otherwise never have encountered the artist's work. Celebrity influence in fashion, design and popular culture is nothing new
