Government to help market small firms through hallyu
A scene from the tvN series, “Link: Eat, Love, Kill,” where plates and cups made by ceramic artist Cho Sin-hyun were featured as a part of government project to support marketing for small companies through Korean dramas and entertainment shows / Courtesy of Ministry of Culture, Sports and TourismBy Kim RahnThe government will support small- and mid-sized companies' marketing and exports of their products by taking advantage of “hallyu,” or the Korean wave, the Ministry of Culture, Sports and Tourism said, Wednesday. According to the ministry, it has launched the “K-brand hallyu marketing support project” together with the Ministry of Agriculture, Food and Rural Affairs, the Ministry of Oceans and Fisheries, and the Ministry of SMEs and Startups.The project aims at providing government-level marketing by linking goods and cultural content created by small companies to overseas companies or agencies, with hallyu programs and content as the medium.The culture ministry will help the companies have their products appear in Korean dramas, films or enter
