HYBE brings concert film festival to Asian theaters this July
K-pop giant HYBE Labels is bringing its immersive film festival to Asia this summer, following its successful Latin American debut last year. The company announced Wednesday that the theater event, titled "HYBE CINE FEST in ASIA sponsored by Weverse," will take place from July 10 to 13 across 10 Asian countries, including Korea, Taiwan, Malaysia, Singapore, India, Indonesia, Thailand, the Philippines and Hong Kong, with an extended run in Japan through Aug. 7. Organized in partnership with global distributor Trafalgar Releasing, the event will transform more than 350 theaters into communal K-pop celebration spaces, offering fans a chance to relive their favorite concert experiences on the big screen. The lineup includes four concert films from HYBE's biggest acts — BTS' "MAP OF THE SOUL ON:E," Seventeen's "BE THE SUN," Tomorrow X Together's (TXT's) "ACT: SWEET MIRAGE" and Enhypen's "FATE." A highlight of the event is "HYBE CINEMA NORAEBANG," an additional karaoke-style video experience featuring 22 music videos from 10 HYBE artists including BTS, Seventeen, TXT, LE SSERAFIM, &TEAM, BOY
