Spirituality gets trendy: Why Korea's younger generation vibes with Buddhism
Among young Koreans, a meme-ish phrase loosely translated as "Buddhism is having fun without me again," has been making the rounds — and it's not just a joke. From increasing visibility in pop culture to large-scale public events, Korea’s Buddhist institutions are actively engaging a younger audience — many of whom are seeking spiritual or emotional relief from modern-day stress. The most recent example came at the 2025 Seoul International Buddhism Expo, which ran April 3-6 at COEX in southern Seoul's Gangnam District. The expo, held in coordination with nearby Bongeun Temple, was designed as a comprehensive celebration of religion, art and industry — with both heartfelt spirituality and light-hearted fun on display. This year’s event featured more than 360 companies and continued the buzz from last year’s viral sensation “NewJeansNim” — the playful Buddhist name adopted by comedian-turned-DJ Youn Sung-ho, which combines the name of the K-pop girl group NewJeans with "seunim," the Korean word for monk. Under this year's theme “Find Your Enlightenment,” the expo leane
