South Korea's nation brand value surpasses Italy to become the world's 9th: report
South Korea is the world's ninth most valuable "nation brand," according to a Brand Finance report. GettyimagesbankBy Jung Min-hoSouth Korea has surpassed Italy to become the world's ninth most valuable “nation brand,” according to the annual report by Brand Finance, a brand consultancy in London.South Korea's brand value, which increased 6.7 percent in the past year, is estimated at $2.13 trillion, followed by Italy ($2.11 trillion), which dropped to 10th from eighth.With a brand value of $27.715 trillion, the United States retains No. 1 position, followed by China, which had a 40.4 percent surge in its brand value, Germany, Japan and the United Kingdom.The world's two largest economies have been in a trade war since July 2018, with tariffs imposed by both sides on billions of dollars' worth of imports and exports.“Despite this, China's brand value has defied the expectations of a slowdown, benefitting from the glowing success of some of its most dominant and valuable brands, including ICBC, Huawei, and Alibaba,” the report says.“Behind the U.S., China
Oct 14, 2019By Jung Min-ho
