D-Cube City inspired by Korean mountains, rivers
By Kwon Mee-yoo A 42-story round strucutre with lantern-like front buildings, a department store, theater and an apartment complex make up D-Cube City in Sindorim, Seoul. Integrating retail, entertainment and cultural functions with offices, hotels and residential areas, D-Cube City has become a new landmark of southwestern Seoul since its opening in September. The facility was designed by the Jerde Partnership, a design studio based in Los Angeles, with offices in Amsterdam, Shanghai, Hong Kong, Seoul and Dubai. "Most of our projects are for retail purposes," Rick Poulos, executive vice president at the Jerde Partnership, said. "Jerde's projects activate the characteristics of the city based on the understanding of who the people using the facility are." Jerde also incorporates local traits into their creations. "We like the spirit of Koreans. Korea has beautiful landscapes and it seems that their spirit and emotion is tied to the environment," Poulos said. The architect studio has a knack for designing commercial facilities including Roppongi Hills in Tokyo, L