Design company d'strict makes splash in art gallery
Installation view of “Starry Beach,” a multisensory installation by a'strict, a collaborative art unit by design company d'strict, at Kukje Gallery in central Seoul / Courtesy of Kukje GalleryBy Kwon Mee-yooUpon entering Kukje Gallery K3 in central Seoul, visitors will be engulfed by endless blue waves. The sea waves crash upon the wall of the black box space, making the visitors feel as if they are seeing the wave from a top view, accompanied with the roar of the sea.The people who brought this multisensory experience titled “Starry Beach” into the gallery is a'strict, a media artist unit of digital design company d'strict. The company uses digital media technology to create immersive experiences. It is best known for "WAVE," a giant digital public art piece featuring a crashing wave at COEX in southern Seoul, which gained international attention back in May. Shown on the largest high-definition outdoor advertising screen in Korea, "WAVE" was dubbed as the world's largest anamorphic illusion.Lee Sung-ho, CEO of d'strict, said, "d'strict has been active in the