Seoul turns underground municipal gallery into Pokémon destination
Seoul City Hall is trading bureaucratic gray for Pikachu orange. The Seoul Gallery, an underground exhibition space owned by the municipal government, is preparing to welcome an unusual resident: An exclusive Pikachu dressed in traditional Korean clothes, brought to life through a high-profile civic partnership. Beginning Friday and running through Oct. 11, the basement level of City Hall will host a special Pokémon GO autumn picnic event. The collaboration arrives as the gallery approaches a special milestone of one million visitors since its grand opening in February 2026, cementing its status as an unorthodox anchor for public engagement in Korea’s bustling capital. City officials are leaning into global pop culture as a nontraditional way to bridge the gap between citizens and the municipal government. Inside the venue, players opening the mobile game will encounter the rare hanbok-clad Pikachu, along with themed augmented reality photo booths and digital garden projections. This playful atmosphere is seamlessly interwoven with civic education. Directly adjacent to the gaming zone
