Korea to bolster overseas expansion of hallyu-related businesses
A Korean entrepreneur, third from left, based in Vietnam promotes Korea-made products during Vietnam Expo 2022 in Hanoi, April 13. Korea Times fileBy Lee Kyung-minThe government will hold K-EXPO VIETNAM 2022, whereby local small and medium-sized firms will be able to identify hallyu-centered market demands and tailor corresponding promotion strategies for Southeast Asia, five ministries said Wednesday. Around 250 hallyu-related businesses will be represented at the event including cultural content creators, consumer goods and food manufacturers and smart e-mobility services providers. Over 600 buyers from Vietnam, Indonesia and Thailand will be there. The first part of the event will be held at the JW Marriott Hotel in Hanoi, Vietnam, from Oct .15 to 18. One-on-one consultations on export strategies will be provided by Vietnamese law firms, followed by network building sessions. The second event will be held at the International Convention Center in Hanoi from Oct. 27 to 28.The event will be supervised by the Ministry of Culture, Sports and Tourism. Also involved are the Ministry of
