'K-glasses' boom: More foreign tourists flock to local opticians for fast, affordable eyewear
Move over, K-pop and K-beauty. There’s a new craze sweeping the streets of Seoul and it’s all about getting your eyesight sorted and your style updated. Foreign tourists are ditching the typical itinerary to hit up local optical shops, turning the "K-glasses tour" into the newest must-do experience alongside their beauty and medical tourism stops. They're lining up for trendy frames and quick, convenient eye exams, making designer eyewear the ultimate travel souvenir. On a Monday afternoon in central Seoul's Myeong-dong shopping district, a three-story optical shop displayed signs in multiple languages, while staff members guided international visitors in English, Chinese and Japanese from frame displays to vision-testing rooms. The store also featured a snack bar and seating areas, giving it a feel more like an airport lounge than a clinic. Around 200 pairs of glasses are sold daily, and staff say roughly 70 percent of sales come from international visitors. Katherine Wu, visiting from Taiwan, discovered the store on social media and stopped by to buy contact lenses. "This is a great
