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Lee Hae-rin

Korea Times K-Culture Reporter

Lee Hae-rin is a City Desk reporter at The Korea Times, covering social issues, tourism and taekwondo. She is passionate about speaking up for the rights of minorities, including women, LGBTQ+, people with disabilities and animals as well as discovering the latest makgeolli trend in town. Feel free to reach her at lhr@koreatimes.co.kr.

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Society

Will Korea join global push to restrict teen use of social media?

Korea is cautiously entering the global debate over whether to ban social media platforms for children and teenagers, as countries like Australia and Spain move toward sweeping restrictions on underage users. Around the world, governments are tightening rules for minors online, citing rising concerns over addiction, mental health, cyberbullying and exposure to sexual and violent content. In December, Australia became the first country to bar under-16s from mainstream social media, spurring at least 15 European governments, including France and Spain, to move toward similar restrictions. Asian countries such as India and Malaysia and U.S. states like Florida and Texas are pursuing their own age limits or bans. In contrast, Korea is moving more cautiously. An official at the Korea Media and Communications Commission (KMCC) told local media that there is “no concrete government road map yet” on youth social media regulation, noting that the commission is “closely watching legislative moves overseas, but this is an area that requires broad social consensus.” In the meantime, a bill to

Feb 10, 2026By Lee Hae-rin
Will Korea join global push to restrict teen use of social media?
Society

Why South Koreans are tuning out 2026 Winter Olympics

The Winter Olympics are back after another four years, but Koreans barely noticed. The Milan Cortina Winter Olympic Games, which officially opened with preliminary events on Wednesday (local time) before the formal opening ceremony on Friday, have drawn the lowest level of Korean public interest ever recorded for a Winter Olympics. Google Trends data shows domestic searches for "Olympics" have fallen below 10 on a 100-point scale — down from 30 during the 2022 Beijing Games and a peak of 100 when Korea hosted the PyeongChang Games in 2018. The first live Korean broadcast — a mixed doubles curling match featuring the national team — drew a viewer rating of just 1.5 percent according to Nielsen Korea. The opening ceremony drew a viewer rating of just 1.8 percent. "It's not the Olympics — it's just an ordinary early February," one small business owner wrote on a popular online community for self-employed people, recalling other big sporting events in the past when people gathered at restaurants and pubs to watch the games together. Other comments included, "I didn't even know the Ol

Feb 9, 2026By Lee Hae-rin
Why South Koreans are tuning out 2026 Winter Olympics
Society

Cold War battle cry takes on new form: Spicy rice cakes

It is an unlikely pairing: a bowl of spicy, chewy rice cakes and a militant battle cry from the darkest days of the Cold War. But when Gukdae Tteokbokki, a prominent budget snack franchise, branded its latest product with a slogan once used to mobilize the nation against North Korea, a quintessentially South Korean snack became a political lightning rod. The ready-to-cook meal is labeled "Myeolgong Tteokbokki," a name that translates to "crush the communists." In a society still deeply traumatized by its divided history, reviving such provocative language has stirred debate over whether the snack company is peddling nostalgia or weaponizing hate. The red-and-white package pairs the Korean and U.S. flags and splashes slogans such as “Anti-communism is patriotism” and “Communists out” across the front, alongside “100 percent Korean chili powder, 0 percent Chinese chili powder.” Kim Sang-hyun, the chief executive of Gukdae Tteokbokki, said he only wanted to “enlighten the people.” In a social media post, he echoed a phrase used by supporters of former President Yoon Suk Yeol

Feb 5, 2026By Lee Hae-rin
Cold War battle cry takes on new form: Spicy rice cakes
Society

Dubai chewy cookies have Koreans lining up once more

On a freezing January morning in Seoul, Jung Ha-ru stood shivering outside a bakery. She had been there since 8 a.m., all for a chance to snag a Dubai chewy cookie. “I saw it on Reels,” the 17-year-old said. “I had to see what the hype was about.” She wasn’t alone. By 8:55 a.m., the shop had already distributed all 75 waiting tickets to a diverse crowd ranging from students in padded jackets to middle-aged couples and retirees, all united by the same mission. The Dubai chewy cookie — a pistachio cream and kadayif-stuffed pastry wrapped in chewy marshmallow — has become a nationwide obsession, sparking a frenzy that defies logic. Dessert crazes are nothing new in Korea. From honey butter chips to tanghulu, the country has a track record of explosive, short-lived consumption crazes. In each instance, Koreans have shown a relentless dedication to the trend, braving hourslong “open run” lines and scouring the nation for the treats. But the Dubai cookie craze has reached unprecedented heights. Online users even crowdsourced a real-time Dubai chewy cookie map, updating which cafe

Feb 4, 2026By Lee Hae-rin
Dubai chewy cookies have Koreans lining up once more
  • Honey Butter Chip, tanghulu, dujjonku: Rise and fall of Korea’s viral food trends
Travel & Food

Korea’s new tourism chief aims for 30 mil. visitors by 2028

The Korea Tourism Organization’s (KTO) newly appointed chief executive unveiled an aggressive plan Monday to accelerate tourism growth, pledging to reach the government’s goal of 30 million annual visitors two years ahead of schedule. “2030 is too late. We will achieve the 30 million visitor milestone by 2028,” KTO President Park Sung-hyeuck told reporters at a media event at the Korea Press Center. The announcement marks a significant shift in the national tourism strategy, with the KTO setting 2026 as the “action year” for a comprehensive transformation built around three pillars: attracting visitors, extending stays and integrating artificial intelligence (AI). Park, a marketing specialist recruited from Cheil Worldwide, Samsung Group’s advertising arm, where he led overseas market strategy, underscored the urgency of the target, noting that Korea drew a record 18.9 million foreign visitors last year. The figure represents a 15.7 percent increase from a year earlier and an 8.2 percent rise over the prepandemic peak in 2019. Reaching 30 million visitors by 2028 would requ

Feb 2, 2026By Lee Hae-rin
Korea’s new tourism chief aims for 30 mil. visitors by 2028
Society

Seoul’s Ttareungyi public bike service under probe for data leak of 4.5 million users

City authorities in Seoul are investigating a massive data leak affecting millions of users of its public bicycle service Ttareungyi after reports surfaced that personal information may have been exposed online. The Seoul Facilities Corporation (SFC), a public entity that operates Ttareungyi, said Friday it was informed by the Seoul Metropolitan Police Agency’s cyber investigation unit about the suspected leak of the personal data of some 4.5 million users. Ttareungyi, a key part of Seoul’s green transportation network launched in 2015, had more than 5 million cumulative users as of the end of 2025. According to the SFC, the leaked data appears to include user IDs and mobile phone numbers. Officials said no evidence indicates that more sensitive personal information, such as names or resident registration numbers, was collected or leaked. Police are working to identify the scope of the breach and how it occurred. In response, the SFC reported the incident to the Personal Information Protection Commission and the Korea Internet & Security Agency. The SFC also launched an emergency res

Jan 30, 2026By Lee Hae-rin
Seoul’s Ttareungyi public bike service under probe for data leak of 4.5 million users
Law & Crime

Coupang CEO questioned over data breach case

Harold Rogers, interim CEO of Coupang, appeared before police on Friday for questioning over allegations that the e-commerce giant tampered with evidence related to its massive personal data leak. Rogers arrived at the Seoul Metropolitan Police Agency headquarters in central Seoul at about 2 p.m. and left shortly after 2:20 a.m. Saturday. He did not respond to reporters’ questions about whether he admitted to the allegations or planned to leave the country. The Seoul Metropolitan Police Agency’s special task force on the Coupang case summoned Rogers on suspicion of obstructing official duties and business operations related to the data breach that allegedly affected the personal information of more than 33 million customers. "Coupang has fully and will continue to fully cooperate with all of the government investigations that are now looking into us. We will also fully cooperate with the police investigation today," Rogers told reporters before entering the agency building. He did not answer any questions from reporters about the data breach. Rogers had defied two previous summonses e

Jan 30, 2026By Lee Hae-rin
Coupang CEO questioned over data breach case
Travel & Food

In Year of the Red Horse, experts tie Korea's tourism strategy to AI, sustainable travel

Korea’s tourism industry will be reshaped this year by a stronger focus on sustainability, wider use of artificial intelligence (AI) and more customized travel experiences, the Tourism Sciences Society of Korea (TOSOK) said Thursday, unveiling its first annual vision under the slogan “RED UNICORN,” to mark the Year of the Red Horse. At a New Year's press conference in Seoul, TOSOK President Seo Won-seok said 2026 marks “a great turning point when the entire industry ecosystem must be overhauled,” driven by simultaneous shifts in AI, sustainability standards, demographics and intensifying global competition. “The key task is not only to achieve the quantitative goal of 30 million inbound visitors, but to connect that achievement to qualitative growth in the structure and content of Korean tourism,” he said, stressing that visitor volume alone does not guarantee competitiveness. Seo said Korea must move beyond a model centered on short-term visits and their associated shopping and lodging to one that “refines the very content and methods of tourism” through convergence w

Jan 29, 2026By Lee Hae-rin
In Year of the Red Horse, experts tie Korea's tourism strategy to AI, sustainable travel
Others

China begins relocating some West Sea structures

China said Tuesday that it was relocating maritime structures it had installed in overlapping waters of the West Sea between China and Korea. The Ministry of Foreign Affairs in Seoul welcomed the move as a “meaningful step forward.” Chinese foreign ministry spokesperson Guo Jiakun said in a press briefing that “a Chinese company is currently carrying out work related to moving a management platform.” Guo added that the move is “an arrangement autonomously adjusted by the company in line with its own operational and development needs.” China installed the Shenlan 1 and 2 structures in 2018 and 2024, respectively, in the Provisional Measures Zone of the West Sea, where the exclusive economic zones of Korea and China overlap. In 2022, it dispatched an oil drilling ship to manage these facilities. President Lee Jae Myung said on Jan. 7 that the Chinese side had expressed its intention to withdraw some facilities related to the West Sea structures, which have become a source of tension between Korea and China. His comments came two days after his summit with Chinese President Xi

Jan 27, 2026By Lee Hae-rin
China begins relocating some West Sea structures
Society

Korea must treat foreign elder care workers as skilled pros, not cheap labor, experts warn

As Korea continues down the path of a super-aged society and grapples with growing labor shortages in elder care, one migration policy expert is urging the government to move beyond short-term fixes and build a system like Japan’s — one that treats foreign caregivers as skilled professionals rather than low-wage, disposable workers. By 2028, Korea is projected to face a shortfall of roughly 116,000 elder care workers, according to government and industry data. With older adults already accounting for more than one-fifth of the population — 10.84 million people, or 21.2 percent as of 2025 — the country is firmly a super-aged society. “Even now, the situation is extremely serious,” Kim Dong-seon, a visiting professor in the department of tourism and wellness at Hankuk University of Foreign Studies, told The Korea Times in a recent phone interview. She recalled visiting the state-run Seoul Nursing Home, operated by the National Health Insurance Service (NHIS), where the waiting list was several times the facility’s capacity, yet beds still sat empty. “They cannot fill all t

Jan 27, 2026By Lee Hae-rin
Korea must treat foreign elder care workers as skilled pros, not cheap labor, experts warn
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