BTS concert to boost retail stocks as fans flock to Seoul
A much-anticipated comeback concert by K-pop juggernaut BTS set for this Saturday is raising expectations of a boost to retail stocks as tourists continue to flock in, market watchers said Thursday. Yu Jung-hyun, an analyst at Daishin Securities, recommended an overweight view on the retail sector in her report, saying inbound visitor numbers are likely to hit fresh record highs as global fans travel to Korea ahead of the concert. Shinsegae Department Store was named the top pick, with a target price of 410,000 won ($273). Hyundai Department Store and Lotte Shopping are also expected to benefit, with target prices set at 145,000 won and 115,000 won, respectively. "With many overseas fans expected to visit Korea for the BTS concert, expectations are rising for a tourism-driven boost in nearby hotels and department stores," Yu said. The country is also seeing an increase in foreign visitors' spending, the analyst added. Overseas card spending in Korea reached a record 20 trillion won in 2025, accounting for about 3 percent of total retail sales. The actual share is likely higher when inclu
