Lee Charm bets on attracting 10 mil. visitors
By Lee Hyo-sik The head of Korea’s state-run tourism promoter has pledged to mobilize all possible means to achieve the goal of attracting 10 million foreign visitors this year. Lee Charm, CEO of Korea Tourism Organization (KTO), said Tuesday that attracting 10 million non-Korean visitors is a must for the country to emerge as one of the world’s tourism powerhouses. ``We estimate that at least 9.6 million foreigners will come here in 2011, up from 8.8 million a year earlier. To host an additional 400,000 visitors, we have and will implement a range of aggressive marketing activities overseas, particularly in China and Japan,’’ Lee said. In the first eight months of the year, a total of 6.18 million foreigners came here, up 7.7 percent from the same period last year, despite an array of external and internal negatives. The number of Chinese visitors jumped 14.1 percent to 1.44 million. The CEO said he has not given up on the target even after North Korea’s shelling of Yeonpyeong Island late last year, the nationwide epidemic of foot-and-mouth disease early this year, an
