Prudential tries to be customer-first insurer
By Kang Seung-woo In terms of size or profitability in the local life insurance industry, Prudential of Korea (POK) might be just your average firm. But the Korean arm of U.S.-based global company has something to hold its head high about, as it is leading the pack several rankings that show how the company is an honest and ethical one trusted by customers. According to the Korea Consumer Agency, insurance policies are financial products which receive the most complaints, mainly because policyholders can be satisfied with their policies or not based on how well life planners are qualified to explain products to customers. In this respect, POK, headed by CEO James Choi Spackman, is gaining credit from consumers. The ratio of certified insurance consultants (CIC)s, a certificate given to insurance planners who have received no complaints from customers, posted 34.2 percent in 2010, nearly three times higher than the runner-up who sat at 12.2 percent. To be eligible for the certificate, a person must have worked with the same insurer for over three years, and achieved
