GM seeks to break monopolistic hold in Korea
US auto giant aims to win market share by focusing on niche segment By Kim Jae-kyoung For foreign enterprises, South Korea is known as one of the toughest markets to break due to strong local players, the unique characteristics of consumers and the government’s strategic policies to protect local industries. Even if they successfully settle here, they face bigger challenges in winning market share. Against this backdrop, many global players, which compete effectively against local majors in other markets, either position themselves as a small but competitive local player or give up this market in the end. Wal-Mart is a case in point. The world’s No. 1 retail giant tried to make forays into the Korean market but it failed to gain a foothold here and eventually left the country empty-handed. Since then, many global companies have followed in the footsteps of Wal-Mart. General Motors (GM), which has managed to get out of bankruptcy protection, is gearing up to break this tradition. GM Korea, the Korean arm of the U.S. auto giant, has pledged to break the monopolistic hold
