BTS' agency changes name to HYBE
From left are Big Hit Entertainment Chairman and CEO Bang Si-hyuk, global CEO Lenzo Yoon, HQ & Management CEO Park Ji-won and Chief Brand Officer Min Hee-jin, during an online presentation released on YouTube, Friday / Courtesy of Big Hit Entertainment By Park Ji-won New logo for Big Hit Entertainment, the agency of BTS / Courtesy of Big Hit Entertainment Big Hit Entertainment, which manages K-pop sensation BTS, changed its corporate name to HYBE, and made other changes that will take effect on March 30 after a shareholders' meeting.Under the slogan, “We believe in music,” the company said it incorporated the meanings of connection, expansion and relationship in the new name, aiming to create a system that shifts away from hierarchy and allows employees with expertise in various fields to work horizontally.“We operate various businesses and understan
