Steinway Piano Gallery opens in Seoul hoping to expand high-quality piano market
Steinway Piano Gallery in Seoul / Courtesy of Cosmos CorporationBy Park Ji-wonThe German-American piano company Steinway & Sons has opened the largest exhibition hall for the instrument in Korea. The Steinway Piano Gallery opened in downtown Seoul in early June, displaying 18 Steinway pianos in the 600-square-meter space.Cosmos Corporation, one of the largest classical instrument companies in Korea and the exclusive distributor of Steinway & Sons products here, opened the gallery on the first floor of its headquarters building, presenting selected items worth some 4 billion won ($3.58 million), including a concert grand piano Steinway D-274 that costs a cool 295 million won. In addition to the analog pianos, it also displays a Spirio digital piano, which can automatically play up to 6,000 pieces mimicking actual techniques of performers such as pianists Kim Sun-wook and Vladimir Horowitz. It took months for Cosmos Corporation to win approval to open the store from the German-American piano company, which made strict orders about keeping the pianos in top shape while bringing
