Banking customers still favor in-person consultations for key services
Jung Yoo-young, 48, a freelance translator living in northeastern Seoul’s Gangbuk District, prefers visiting bank branches in person over using mobile banking. Although relatively young and comfortable using a smartphone, she still feels uneasy about handling sensitive financial information on a mobile device. "There are constant reports of cyberattacks involving financial institutions or USIM information, so I try to avoid doing important tasks on my phone," Jung said. "Even if it takes more time, I feel more secure when a bank employee handles things right in front of me at the branch." According to a recent survey by local market researcher Consumer Insight, many financial consumers like Jung still prefer to handle high-involvement services offline, despite the rapid digital transformation of the financial sector and the growing use of internet banking. The nationwide survey, which analyzed the banking experiences of 10,917 customers aged 20 to 69, found that mobile banking is used mainly for simple tasks such as transfers and remittances, which made up 66 percent, and account inqu
