Mercedes-Benz to rev up compact car sales
By Park Jin-haiMercedes-Benz announced its blueprint to increase sales of its compact cars, Wednesday.“As of September this year, our small car lineup took 7.8 percent of all our sales. That number alone is the world’s 11th highest,” said Choi Duk-jun, vice president of sales at Mercedes-Benz Korea, at its “Mercedes Me” brand experience center’s opening ceremony.“Compact cars are playing a very important role in the company’s sustainable growth. We will continuously expand the lineup to target younger customers.”The company launched its B-class in 2012, A-class in 2013 and CLA-class in January this year. In August, it also launched compact SUV GLA-class, expanding its small car lineup.The sales of those compacts as of September this year have increased 104 percent at 2,078 cars from a year earlier, pushing up overall sales.Last month, the company became the top monthly foreign car seller here, selling 3,538, beating its rival BMW for the first time in nearly three years.The Mercedes-Benz A-class sold 1,019 vehicles since its Augus
