Comedy films dominate box office again
A scene from the comedy film “Inside Me” / Courtesy of Merry ChristmasBy Park Jin-haiKorean cinemas are set to rebound as several comedies have drawn positive responses from moviegoers following crushing performances of much-anticipated local films in the box office last year. With “Inside Me” at the forefront, a low-budget comedy with a surprise box office success, a slew of other comedies are slated to screen in coming months. With no big name hallyu stars, “Inside Me,” directed by Kang Hyo-jin, premiered without much media publicity on Jan. 9. But the film, telling the story of a gangster-turned-businessman and a schoolboy who have exchanged bodies, has continues to attract moviegoers. The film surpassed 1 million ticket sales on its eighth day and is nearing its 1.5 million break-even point. Although the plot of souls being switched has been told many times in other films, “Inside Me” is being praised for its wit and humor. With the help of word of mouth, the film's second weekday admission average rose by 10,000 people from the ope
