Busan public bath becomes ‘digital detox’ haven for younger generation
BUSAN — On a recent Saturday, in the quiet residential district of Namsan-dong, Busan, a group of young women gathered at Geumsaemtang, a neighborhood bathhouse which was once dismissed as a fading relic of the past. Casually dressed, the women moved from one large bathtub to another, then to a steam sauna. No one spoke, instead focusing on their individual relaxation. These women are part of a growing number of young Koreans taking part in "accompanied bathing" as means of relaxation and "digital detox" that temporarily but completely disconnects people from the pressures of work and social media. Geumsaemtang is leading the trend. Built in 1995, this classic bathhouse features windows emblazoned with the slogan "Bathing is a washing machine for the soul," while inside whimsical characters and quotes about bathing are scattered throughout the space. A new cultural phenomenon, "accompanied bathing" sees individuals meeting through online communities to visit bathhouses together. A key rule for these gatherings is anonymity — participants refrain from exchanging personal details to en
