Baedal Minjok to upgrade to 'super-app'
The new design of Baedal Minjok's super-app's home page / Courtesy of Woowa BrothersBy Kim Jae-heunWoowa Brothers, operator of the country's top food delivery player Baedal Minjok (Baemin), has hinted the mobile application for Baemin will undergo a drastic design change. The very recent design of the food delivery service's platform looks more like a “super-app,” which shows all the services provided by Baemin in one screen, enabling customers to connect to them without installing a separate mobile application. Woowa Brothers introduced the new mobile application design to the online community of restaurant owners on May 7 and explained its functions. The company said its super-app design will be implemented on June 8. The current platform only lists types of food on the screen such as Chinese, Korean, Japanese and Italian. Recently, Baemin added its live shopping and fulfillment service B Mart to the list. “We have reorganized the screen design with a focus on improving accessibility and convenience of the app so that customers can connect to the services comforta
