Naver to invest W40 bil. in CJ's OTT service
By Kim Jae-heunTving's corporate logo / Courtesy of CJ ENMLocal IT giant Naver has decided to invest 40 billion won into CJ ENM's over-the-top (OTT) service Tving as part of its strategic partnership signed with the entertainment firm last year. This will make Naver the second-largest shareholder of Tving with a 15 percent stake. “Naver plans to invest in Tving. We will continue to strengthen our cooperation for the growth of Tving,” a CJ ENM official said.Naver and CJ ENM signed a stock-swap agreement last October. The two firms then launched an event utilizing Naver Plus membership and Tving in March as their first collaborative project. The IT giant's investment in the OTT service can be seen as its commitment to bolster its profile in original content, which is key to success in that field. CJ ENM has strengths in content planning and production, while Naver holds the rights to various intellectual properties of webtoons and web novels. The two companies believe their expertise in the respective fields can maximize the synergy effect in the local and global entertainm
