Customers urge Starbucks to change marketing policy
For a one-day promotion celebrating its 50th anniversary, Starbucks Korea serves beverages in reusable cups at a coffee shop in Seoul on Sept. 28. YonhapBy Kim Jae-heunLocal customers are urging Starbucks Korea to restrict one person from purchasing more than one drink during special merchandise giveaways. Celebrating its 50th anniversary on Sept. 28, Starbucks Korea held a “Reusable Cup Day” to give out drinks in a “grande” size cup featuring a special design.The event was originally intended to deliver Starbucks' eco-friendly message on sustainability and get more people to drink coffee in reusable cups. Starbucks Korea limited drinks to 20 per person this time, thinking that not many people would actually purchase the maximum number of beverages. However, resellers, who offer limited-edition Starbucks goods online for a higher price, showed up in a number of coffee shops in Seoul and ordered as many as they could to collect the reusable cups. This led other customers to wait for more than one hour to get their caffeinated beverages. “This is ridiculou
